2013: The Year of Social Media Domination (I may or may not have just deemed it this)
Superb Article for Heapester
While this article is from Dec. of 2012, it details the important factors that we should be on the look out for/are making sure that we do throughout 2013 for successful social media marketing.
It has a detailed list of what you and your company should be doing for the duration of the year. It looks a little something like this:
- Get Internal Team on Board
- Collect All Internal Assets
- Review your 2012 Social Activity
- Review your SEO Program
- Define your Social Media Goals for 2013
Because this is old, you should have this done for the upcoming (and current) year. These steps are generic and can be done over as each year winds down and a new one begins. It is important to realize the new advances in social media as they change several times within a year.
Get at it!