Thursday, April 25, 2013

Social Media Marketing Checklist for the Year!


2013: The Year of Social Media Domination (I may or may not have just deemed it this)

Superb Article for Heapester

While this article is from Dec. of 2012, it details the important factors that we should be on the look out for/are making sure that we do throughout 2013 for successful social media marketing.

It has a detailed list of what you and your company should be doing for the duration of the year. It looks a little something like this:

  1. Get Internal Team on Board
  2. Collect All Internal Assets
  3. Review your 2012 Social Activity
  4. Review your SEO Program 
  5. Define your Social Media Goals for 2013
Because this is old, you should have this done for the upcoming (and current) year. These steps are generic and can be done over as each year winds down and a new one begins. It is important to realize the new advances in social media as they change several times within a year.

Get at it! 

Does Your Online Marketing Plan Have Shinny Object Syndrome?


In this class we have learned about a lot of cool and different social media outlets. All of the different outlets have their own strengths and weaknesses. An article by Adam Kelinberg on warns business and marketers about falling victim to just using the new social media or online tool because it is "shinny" and new. Companies and organizations need to make sure they use online tools wisely and efficiently. His article is called Online Marketing 101: Are You Prone To Shinny Object Syndrome.

Here are his five questions for business and marketers focused on social media and online marketing.

  1. What business problem are you trying to solve?
    1. Have a goal in mind.
  2. Will this reach my customers?
    1. Make sure your tactic will reach your audience.
  3. How do people use this Chanel?
    1. Social media impacts people differently, know what you want people to use. 
  4. Do your have the right resources?
    1. Make sure you have the funds and personal to keep the online outlet up to date.
  5. Can you be awesome? 
    1. If your going to engage in online marketing make sure you have a complete understanding or the outlet and can be "AWESOME" at using it.
---Derrick Gill

Wednesday, April 24, 2013

Social Media Marketing Plans Are Fun!

As we go on, we remember...

Awww... This is my last blog post for class! :'(

Anywho, the article I chose is by Ian Cleary who gives five strategies towards producing a successful social media marketing plan. Here they are!

1. Write content
There are two types of content: short and long. Short would be tweets or Facebook posts. Long would be blog posts.

2. Share great content
Subscribe to other blogs so that it's not always just you doing the talking. Cleary recommends Feedly and Triberr to help with this process.

3. Nurture relationships
Find a good balance between keeping your current friends and making new ones. It's like college all over again! Cleary suggests using Nimble, which allows you to monitor a list of people and their social activity. It also shows the last time you interacted with that individual.

4. Connect with new people
There are three steps to this process:
a) Browse the good ol' Twitter feed and see what's relevant to post
b) ManageFlitter and Socialbro (I'm not making these up) are good tools to find new people
c) Read more blogs, online magazines, etc. so that you can find more people to connect with

5. Check your analytics
See who's clicking what and what's the most popular thing. This way you'll know what is working with your audience!

Well, my friends, this has been fun. I'm glad I had the opportunity to take this class and meet such wonderful people. Shout out to my group members Ashley, Derrick, Kate, and Scott! You guys are awesome!

So what now? Well, graduation is right around the corner so I figured we should celebrate! Without further ado, the song that makes everyone cry!

See you at graduation, May 11th at 2 p.m! Not that I'm counting down the days or anything.


Can't we all just get along: Your social media strategy must co-exist with traditional media

Chapter 15 is all about the social media marketing plan and how how to organize it, and present it so that the decision makers are informed enough to make a positive decision.  But while getting your social media plan accepted, one thing it must also do is co-exist with any companies or organization traditional marketing plans that 1) are already in place 2) are tried and true 3) offer measurable results.

I feel that the chapter leaves this important facet out of the marketing plan.  So how can social media plans and traditional marketing plans work for the benefit of each other and ultimately the bottom line of the company/organization?

Amanda Nelson, blogged about this very topic in:

10 Simple Ways Social Media and Traditional Media Work Together

Among the suggestions are:
  • Use traditional media as the driver to your social media
  • Welcome feedback about your traditional media on your social media
  • Respond with traditional media
  • Test with social media (this is huge as it represents potential cost savings)

Tuesday, April 9, 2013

Get your CEO to tweet!

Did you know 70 percent of CEOs aren't on Twitter?

In fact, according to this article, they don't spend much of their time using any social media and when they do it's usually LinkedIn.

CEOs fear Twitter is a huge time commitment and tend to be afraid they might say the wrong thing to their audience. What they don't realize is that engaging on a daily basis with their audience will help them foster stronger relationships between the audience and their brand as well as with themselves. CEOs need to concentrate on the 
  • It's where their customers are at - Interact with your customers on a human level.
  • It puts a face and name behind the brand - It allows a CEO to tell their story and give their customers a peek into life behind-the-scenes.
  • They can do it at their leisure - It's important to tweet on a regular basis, but it can be on their own time. Encourage them to set aside 30 minutes a day to engage on Twitter. Also, following and favoriting takes no time at all, but could make someones' day. 
Social Media and PR

I found a neat article that compares social media and public relations. This article has seven sections to it and all of them help PR professionals prove the point that social media and PR go hand to hand. The first few sections enforces how important it is to have a social media plan in place. This helps employees understand what your company expects.  Another section implies training employees on social media. It also makes a good point that the "company picnic" just got bigger ans riskier with social media.

The best part of the article was a list of ten questions your social media policy should answer.

Top 10 Questions Your Social Media Policy Should Answer

  1. What are the goals of your social media policy?
  2. How will you update your policy and reinforce it?
  3. What information about your business can employees share?
  4. Which social networks will you maintain a presence on?
  5. How will you monitor conversations about your brand on social channels? Who will monitor these conversations?
  6. How will you maintain a consistent social tone and style across these networks?
  7. Will you encourage employees to participate in social media as a representative of your brand?
  8. How will you respond to consumers who communicate with your brand through social channels? Who will respond on your brand's behalf?
  9. Who is authorized to proactively post on your brand's behalf? Does this authorization account for different regions and teams?
  10. What constitutes a social media "crisis" for your business? What is your process for handling a post that could be categorized as a crisis. 
Lastly, the article warns the reader not to treat social media as separate entity from public relations and marketing. 

---Derrick Gill

A marketer’s guide to the social media landscape

Found this really cool infographic/grid to the pros and cos of several social media outlets and how best to leverage them as tools of the trade.

As mentioned in the article, for best results match the best tool for your goals.  In business location is everything, in social media the same is true.  While sites like Google+ may have your target audience, Twitter, and Facebook may be better.

Click here